The Mashore Group, formerly Homes by Krista
Contra Costa County's Real Estate Team For Buyers and Sellers Who Want More Than A Yard Sign.
Most agents rely on exposure. We create attention. Jaynlin Slone brings a proven local strategy to every listing, backed by Krista Mashore's nationally recognized digital marketing system. Together, we've helped close more than 2,350 homes, giving your property the visibility, strategy, and momentum most listings never receive.
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How We're Different
Most agents put your home on the MLS, host an open house, send a flyer and wait. We take a different approach. Our strategic marketing system is designed to create attention, build demand, and get your home in front of the right buyers.
The Digital Demand Engine
Our strategy works in three powerful stages: first, we identify likely buyers using data and AI; next, we create broad visibility through professional video, social media, and targeted paid advertising; then, we retarget interested buyers until they are ready to take action. One of our listings on Renwick Drive reached more than 140,000 people and generated 297 hours of watch time.
The Three Pillars: Presentation, Promotion & Negotiation
Presentation means preparing your home to stand out with professional photography and video, drone footage, strategic staging, and a strong launch plan. Promotion means a custom marketing campaign across Facebook, Instagram, AI, email, video, and targeted advertising. Negotiation means an experienced advocate working to protect your interests and pursue the strongest possible price and terms.
The MAGNET Marketing System + EPIC Listing Framework
Krista Mashore's MAGNET Marketing System and EPIC Listing Framework are proven strategies taught to thousands of agents nationwide. Jaynlin puts those same systems to work locally every day throughout Contra Costa County.
Complimentary Books & Courses For Every Client
Sellers receive The Savvy Seller, and buyers receive The Home Buyer's Blueprint, our own practical guides designed to help you navigate your next steps with clarity and confidence. Jaynlin co-authored both books with Krista and created The Savvy Home Seller Course and The Home Buyers Blueprint Course, which every client gets access to at no charge.
Recent articles
- How to Compare Home Energy Features Before Buying in Concord — Learn how to compare HVAC, solar, roofing, windows, and utility documents when reviewing homes for sale in Concord, California.
- How to Map Buyer Attention Before Launching a Discovery Bay Listing — Build a property-specific attention plan for a Discovery Bay listing by connecting features, audiences, media, and follow-up before launch.
- How to Compare Transit and Downtown Access in Martinez and Walnut Creek — Compare transit, errands, street patterns, and home features in Martinez and Walnut Creek before choosing where to focus your search.
- How to Compare Property Tax Documents Before Buying in Danville — Learn which property tax documents to review before buying in Danville so your budget reflects the home and the transaction ahead.
- How to Plan Seller Communication Before Listing in Oakley — Use a clear seller communication plan in Oakley to track preparation, marketing, feedback, offer decisions, and next steps before listing.
- How to Compare Home Office Noise Before Buying in Martinez — Before buying in Martinez, compare home office noise from roads, shared walls, HVAC systems, and daily routines so your offer fits real life.
Areas we serve
Ten cities across Contra Costa County. Jaynlin knows these markets. Each city page has local guides, neighborhood context, and current market data.
Ready to talk?
Call or text Jaynlin and the team at 925-325-4663.