The Mashore Group, formerly Homes by Krista
Contra Costa County's Real Estate Team For Buyers and Sellers Who Want More Than A Yard Sign.
Most agents rely on exposure. We create attention. Jaynlin Slone brings a proven local strategy to every listing, backed by Krista Mashore's nationally recognized digital marketing system. Together, we've helped close more than 2,300 homes, giving your property the visibility, strategy, and momentum most listings never receive.
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How We're Different
Most agents put your home on the MLS, host an open house, send a flyer and wait. We take a different approach. Our strategic marketing system is designed to create attention, build demand, and get your home in front of the right buyers.
The Digital Demand Engine
Our strategy works in three powerful stages: first, we identify likely buyers using data and AI; next, we create broad visibility through professional video, social media, and targeted paid advertising; then, we retarget interested buyers until they are ready to take action. One of our listings on Renwick Drive reached more than 140,000 people and generated 297 hours of watch time.
The Three Pillars: Presentation, Promotion & Negotiation
Presentation means preparing your home to stand out with professional photography and video, drone footage, strategic staging, and a strong launch plan. Promotion means a custom marketing campaign across Facebook, Instagram, AI, email, video, and targeted advertising. Negotiation means an experienced advocate working to protect your interests and pursue the strongest possible price and terms.
The MAGNET Marketing System + EPIC Listing Framework
Krista Mashore's MAGNET Marketing System and EPIC Listing Framework are proven strategies taught to thousands of agents nationwide. Jaynlin puts those same systems to work locally every day throughout Contra Costa County.
Complimentary Books & Courses For Every Client
Sellers receive The Savvy Seller, and buyers receive The Home Buyer's Blueprint, our own practical guides designed to help you navigate your next steps with clarity and confidence. Jaynlin co-authored both books with Krista and created The Savvy Home Seller Course and The Home Buyers Blueprint Course, which every client gets access to at no charge.
Recent articles
- How the EPIC Framework Guides a Contra Costa Home Sale — See how the EPIC Listing Framework organizes a Contra Costa home sale from the first conversation through promotion and negotiation.
- How to Coordinate Selling and Buying in Walnut Creek — Coordinate a Walnut Creek sale and purchase with a clear sequence for finances, preparation, offers, inspections, and closing decisions.
- What to Review Before Moving to Danville from Another City — Review property details, daily routes, documents, and offer considerations before moving to Danville from another Contra Costa County city.
- How to Compare Home Inspection Findings Before Buying in Concord — Learn how to compare inspection findings before buying a Concord home, separate urgent issues from manageable work, and write informed offer terms.
- Questions to Ask Before Listing Your Danville Home — Ask these practical questions before listing your Danville home so preparation, marketing, and negotiation decisions are clear from day one.
- How the Digital Demand Engine Guides Real Estate Attention — See how the Digital Demand Engine connects buyer identification, multi-platform visibility, and retargeting for a focused home sale.
Areas we serve
Ten cities across Contra Costa County. Jaynlin knows these markets. Each city page has local guides, neighborhood context, and current market data.
Ready to talk?
Call or text Jaynlin and the team at 925-325-4663.