Most agents are still marketing homes like it's 2003, not 2025. They put your home on the MLS, maybe hold an open house, send a flyer, and hope the right buyer finds it. We find that very strange, because according to the National Association of Realtors, less than 3% of homes nationally sell from an open house and a yard sign combined.

That's the problem. And that's why The Mashore Group exists.

This page explains exactly how we work. The team behind the system. The named frameworks we run. What a seller experiences from first call to close. What a buyer experiences from search to keys. And why Contra Costa County homeowners who've worked with us keep coming back and sending their friends.

The Team: Two Specialists, One System

The Mashore Group, formerly Homes by Krista, is built around two people with different and complementary roles. When you hire us, you're hiring both.

Jaynlin Slone (DRE #02195224) is the lead listing specialist and digital marketing expert on the ground in Contra Costa County. She has more than a decade of hands-on East Bay real estate experience. Jaynlin runs the campaigns, manages the listing execution, communicates with buyers and their agents, and handles the day-to-day complexities that most agents hand off to assistants or ignore entirely. When Chrissy Rapier said, "What really set them apart was their marketing expertise, not just the usual agent approach" after a fast, clean close, she was describing Jaynlin's work directly.

Krista Mashore (DRE #01513330, Associate Broker) is the founder and the national authority behind the system Jaynlin runs locally. Krista has been a top 1% agent nationally for 19 years. She averages 133 homes a year. She holds the Master Certified Negotiation Expert designation, which less than 1% of agents nationwide earn. The Wall Street Journal named her a Top 100 Real Estate Agent in the U.S. She has been featured in Forbes, Inman, NBC, and FOX. She holds a Master's degree in Curriculum and Instruction and a Bachelor's in Industrial Psychology. She has written multiple books on real estate and marketing, including Sell 100+ Homes A Year and The Savvy Seller.

Krista built the system. Jaynlin runs it on your street, your listing, your neighborhood.

Together the team brings more than 74 years of combined experience and has been involved in 2,350+ home transactions. That's not a resume line. That's pattern recognition you can't get any other way.

Our brokerage is eXp Realty. We operate across Contra Costa County: Brentwood, Oakley, Antioch, Discovery Bay, Walnut Creek, Concord, Martinez, Danville, and San Ramon.

Why We're Different: We Control Attention

Most agents rely on exposure. We control attention.

Exposure means putting a home on the MLS, adding photos, maybe running a few organic social posts, and waiting for buyers to find it. Attention is different. Attention means your home follows the right buyers online. It shows up on their phone while they're scrolling Instagram. It shows up in their Google feed. It retargets them after they watched your listing video once and kept scrolling. It keeps showing up until they stop scrolling and act.

That's the core difference. And it changes outcomes.

Marketing is the engine that creates demand. Demand creates leverage. Leverage is how you get top dollar and the best terms. That's not a slogan. It's how this works mechanically. When multiple qualified buyers are paying attention to your home at the same time, you don't have to negotiate from weakness. You negotiate from strength.

The Three Pillars: Presentation, Promotion, Negotiation

Every listing we take runs through the same three-pillar structure. These aren't separate steps. They work together, and each one builds on the last.

Pillar 1: Presentation

Buyers shop with their phones, their eyes, and their emotions. That means the first impression your home makes online has to be good enough to stop a scroll.

We bring in professional videography, drone footage, cinematic lifestyle storytelling, and true 3D 360-degree virtual tours. Homes with professional video get over 400% more inquiries than listings without it. That's not an opinion. It's what the data shows.

Staging is another critical part. Staged homes sell faster and for more money. We provide staging consultations and, when appropriate, partial staging to make sure your home shines both online and in person.

Presentation is about creating the right first impression for the right buyer. Every detail counts before a single ad dollar is spent.

Pillar 2: Promotion

Once your home looks right, we build the campaign around it. This is where The Mashore Group diverges sharply from what most agents call "marketing."

We don't just post on our business page. Research shows organic social media reaches less than 2% of people who follow you. We run paid campaigns. We use AI to generate and test multiple ad versions with different hooks, headlines, thumbnails, and calls to action. We allocate budget to the top-performing ads. That's data-driven optimization, not guessing.

We build property-specific landing pages designed to convert. These aren't galleries with photos. They're interactive experiences that educate and engage buyers, answer questions, and move them toward action.

We run campaigns across Facebook, Instagram, Google, and other digital platforms using geographic, demographic, and behavioral targeting. We create lookalike audiences so your home is shown to people who resemble past buyers in behavior and intent. We market out-of-area, targeting buyers from higher-priced Bay Area markets like San Francisco, San Jose, Napa, and San Mateo where your Contra Costa home can be a significant value upgrade.

Then comes retargeting. When someone watches your video or clicks your landing page but doesn't act, they don't disappear. We follow them with value-rich follow-up content: neighborhood amenities, school information, payment scenarios, market updates. Buyers typically research three to six months before they move. Our retargeting system ensures your home stays top of mind through that whole window.

The results are real. A listing on Renwick Drive reached nearly 140,000 people with 297 hours of watchtime. Quarter Horse Court reached over 135,000 people with 371 hours of watchtime. Stratford Court reached over 128,000 people with 511 hours of watchtime. We can show you hundreds of campaigns like these. When other agents say they "use social media," ask them to show you numbers like that.

We also create glossy four-page brochures with QR codes linking directly to the property website and video. We send hundreds of Just Listed postcards to create neighborhood buzz. We use text-for-info sign riders that capture drive-by leads instantly. We send e-flyers to thousands of agents and tap private networking groups. For qualifying properties, we place listings in front of buyers worldwide through our eXp partnerships on platforms like The Wall Street Journal, MarketWatch, Robb Report, and Mansion Global.

Pillar 3: Negotiation

This is where marketing leverage becomes money in your pocket.

Negotiation isn't just about price. We analyze contingencies, financing strength, appraisal gaps, rent-back terms, and risk profiles across every offer. Krista holds the Master Certified Negotiation Expert designation. Less than 1% of agents nationwide earn it. That's not a credential to hang on a wall. It's a skill set that has a direct dollar impact on what you net at close.

We don't look at one offer in isolation. We look at the full picture: who the buyer is, how strong their financing is, what the appraisal risk looks like, what concessions cost you versus what they cost them, and how to structure a counter that improves your position without losing a strong offer. These are the conversations most agents don't know how to have.

And with the demand our marketing creates, you're not usually negotiating one-on-one. You're often comparing multiple offers, which changes the dynamic entirely. An exact model match home with the same beds, bathrooms, and square footage sold for $95,000 more using our system than the comparable listing down the street. That's the negotiation advantage playing out in real life.

The Digital Demand Engine

The Digital Demand Engine is the specific mechanism behind our promotion pillar. It's a three-part system:

Part 1: Buyer Identification Using Data and AI. We analyze the property, its location, and buyer behavior patterns to determine who is most likely to purchase your home. We don't spray ads everywhere. We identify the target and build around them.

Part 2: Multi-Platform Visibility Through Video and Paid Ads. We deploy video content and targeted campaigns across platforms where those buyers are already spending time. Your home doesn't just exist on the MLS. It exists in the digital environments where buyers live: social feeds, search results, video platforms, and retargeted display.

Part 3: Retargeting and Funnel-Based Conversion. When a buyer engages with your home and doesn't immediately act, we don't lose them. We retarget. The more times a buyer sees your home in different contexts, the more familiar it becomes. Familiarity drives action. That's what creates stronger offers and faster decisions.

Krista has invested more than $1.9 million over eight years mastering, hiring, and learning from the best in digital marketing, AI-driven advertising, and online sales funnels. That investment is what makes this system work at the level it does. It's not something another agent can replicate by taking a two-hour course.

The MAGNET Marketing System and the EPIC Listing Framework

Behind every listing, two additional frameworks run in parallel.

The MAGNET Marketing System is our full digital marketing system for listings. It covers every step from pre-market preparation through closing, coordinating all the moving parts of the campaign so nothing falls through the cracks and every deadline is met.

The EPIC Listing Framework is the listing presentation and execution framework that guides how we position your home, how we price it, how we sequence the campaign, and how we respond to the market in real time. Every listing we take follows this framework. It's not improvised. It's engineered.

Vickee Jenkins, a past client, described it this way: "They went above the extra mile to sell my home and used updated digital marketing and savvy techniques instead of old outdated techniques. Professional and knowledgeable, but fun, warm, and friendly." That's both frameworks doing their job.

What Sellers Experience Working With Us

Here's what a typical listing experience looks like from first call to close.

First, we meet. We review your goals, your timeline, your property, and your situation. We build a Listing Launch Plan specific to your home. No template answers. No generic timelines.

Second, we execute the Presentation pillar. Media scheduling, staging consultation, professional photography and video, 3D tour creation, and property website build. This happens before the home goes live.

Third, we launch the Promotion pillar. Campaigns go live across platforms. Landing pages go up. Postcards go out. Agent outreach starts. Out-of-area targeting activates. The retargeting funnel begins capturing buyers who have engaged but not yet acted.

Fourth, you get weekly reporting. While your home is active, you see exactly how the campaign is performing: reach, engagement, leads, ad performance. We adjust in real time. If something isn't performing, we adjust. You're not in the dark.

Fifth, offers come in. This is where the Negotiation pillar activates. We analyze every offer, present your options clearly, and guide you through the decision with master-level negotiation expertise. If you have multiple offers, we structure the conversation to extract the best possible outcome on price, terms, and certainty of close.

The goal is simple: sell in the shortest time possible, for the highest price possible, with the best terms, and the least stress.

Rex Faelnar said it in four words: "They don't just list homes, they position them to stand out."

What Buyers Experience Working With Us

Most of our business is selling, but we also represent buyers. And the same system that makes us effective on the listing side makes us effective on the buying side.

We know what makes a listing strong because we build strong listings every day. That means when Jaynlin is representing you as a buyer, she knows exactly what she's looking at: the staging, the photography, the campaign metrics, the pricing strategy, the strength of the seller's position. That context shapes how we advise you, how we write your offer, and how we negotiate your terms.

For buyers, we run a structured approach called The Home Buyer's Blueprint. It covers everything from loan approval to closing: how to evaluate a property, how to understand what multiple-offer situations actually require, how to use contingencies strategically rather than waiving them blindly, and how to close with confidence rather than anxiety.

Galen Ross Hamilton described working with Jaynlin as a buyer this way: "She is quick to catch on to exactly what you're looking for to narrow search." That precision is the point. You don't lose time touring houses that don't fit. You focus on the ones that do and write a stronger offer when the right one appears.

The Master Certified Negotiation Expert designation matters on the buy side too. In competitive multiple-offer situations, the difference between winning and losing a home often comes down to how the offer is structured, not just how high it goes. We know how to structure offers that win without overpaying.

Jaynlin also represented a family who needed to sell their current home and buy their next one in the same transaction window. That unnamed client from a 2025 Zillow review described the experience: "Thanks to The Mashore Group, especially Jaynlin, we were able to sell our house and buy the home we always dreamed of." Timing a simultaneous sale and purchase without a gap or a double-mortgage requires coordination and expertise. We do it often.

What Makes This Hard to Copy

Other agents can say they do digital marketing. Very few can show you 140,000-person reach on a single listing with hundreds of hours of watchtime. There's a reason for that gap.

Krista has spent more than 19 years as a top 1% agent. She has been ranked among the top 100 real estate agents in the entire country by the Wall Street Journal. She has invested more than $1.9 million into mastering the digital marketing and AI-driven advertising systems we run. She now teaches these systems to thousands of agents across the country. The version of those systems Jaynlin runs here in Contra Costa County is the same version those agents pay to learn.

The team has 74+ years of combined real estate experience. The review stack across Birdeye, SoTellUs, Zillow, and Yelp totals more than 600 five-star reviews. That trust signal isn't manufactured. It's earned one transaction at a time.

Ivonne Brown, a seller who was physically located in Florida during the sale of her California property, described what Jaynlin did: "Made videos and posted them on her social media to make sure our house went above and beyond." That's the system working for a client who couldn't even be present. It handled the campaign, the coordination, and the sale. Remotely. Completely.

The Bottom Line

We don't just list homes. We engineer attention.

The Mashore Group Method is a complete system built around three pillars, supported by named frameworks that have been tested across 2,350+ transactions, and run by a team that combines national-level marketing authority with local Contra Costa County expertise.

If you're thinking about selling, the best place to start is our complimentary Seller Course. Fifteen modules. On-demand. It walks you through exactly what to expect from listing to close and shows you the full marketing system before you sign anything. No obligation. We give it away because we'd rather educate you first and earn your trust. Less than nobody else is doing that.

We literally wrote the book on this. And we give that away too.

When you do what you love, people love what you do. That's the tagline. It's also just true.

Call us at 925-325-4663 or start with the complimentary Seller Course below.

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