How We Work
Most agents rely on exposure. We create attention. That's the difference between listing a home and engineering demand for it.
Listing A Home Vs. Creating Demand For It
Most agents still market homes like it's 2003: MLS, an open house, a flyer, and hope. We run a different kind of operation. We identify who is most likely to buy your home using data and AI, then build a full digital campaign around that buyer.
When you see a home on Renwick Drive that reached 140,000 people, or Quarter Horse Court with 371 hours of video watchtime, or a home that sold for $95,000 more than its exact model-match comp, that's not luck. That's a system running the way it's supposed to.
The Three Pillars: Presentation, Promotion, Negotiation
Presentation. Professional videography, drone footage, 3D virtual tours, and staging consultations. Homes with professional video get over 400% more inquiries.
Promotion. Property-specific landing pages. AI-driven ad testing across Facebook, Instagram, and Google. Retargeting campaigns. Geographic targeting that pulls buyers from higher-priced Bay Area markets.
Negotiation. Krista holds the Master Certified Negotiation Expert designation, a credential less than 1% of agents nationwide earn.
The Digital Demand Engine
1. Buyer identification using data and AI. 2. Multi-platform visibility through video and paid ads. 3. Retargeting and funnel-based conversion. Buyers research 3 to 6 months before they move — our system makes sure your home is still top of mind when they're finally ready.
The MAGNET Marketing System
The complete digital marketing approach we run on every listing: property-specific landing pages, AI-driven ad testing, multi-platform campaigns, retargeting, lookalike audience targeting, omnichannel distribution, and global exposure through our eXp Realty partnerships. Krista Mashore built and refined this system over 19 years and more than $1.9 million invested in mastering digital marketing.
The EPIC Listing Framework
How we structure the listing process from preparation through close: presentation, pricing, campaign launch, buyer follow-up, and negotiation.
The Savvy Seller & The Home Buyer Blueprint
Krista wrote the book on selling real estate with The Savvy Seller. The Home Buyer Blueprint is a published guide we provide to every buyer we work with at no cost.
What Working With Us Looks Like If You're Selling
Before your home ever hits the MLS, professional video and photography are scheduled, staging is assessed, your property landing page is built, and ad campaigns are tested and ready to launch. You'll get weekly reports on reach, views, and engagement.
What Working With Us Looks Like If You're Buying
We match your needs to what's actually available, including properties before they're public, and help you write offers that compete on structure, not just price. The Home Buyer's Blueprint is yours complimentary the moment you work with us.
Broker of record: eXp Realty of California Inc, 2603 Camino Ramon #200, San Ramon, CA 95683. Jaynlin Slone, DRE #02195224. Krista Mashore, Associate Broker, DRE #01513330.